IMRSV-X in conjunction with Universal Music was asked to help produce the Budweiser Dome at CMA Music Festival 2017 presented by Rated Red was a 70′ (21m) geodesic projection dome that featured a 4K projection system for 360 degree immersive media inside the dome.
Immersive programming included a mixture of live performances and 360 degree concert footage as well as live streaming of content and live VJ effects. Live performances included some amazing artists such as; Lady Antebellum, Lauren Alaina, The Bellamy Brothers, Canaan Smith, Shenandoah, The Kentucky Headhunters, and many more from UMG Nashville.
